Plush toys are the first step in a larger mission to inspire greater fan engagement and investment in women’s sports.
Minneapolis, Minnesota — Sport Bigs™, the newest company to disrupt the $1.25 billion U.S. plush toy industry, today announced the world’s first talking toy line dedicated to athletes in women’s sports.
On a mission to literally change the face of sports, Sport Bigs is launching with a series of celebrity-inspired 18-inch plush toys celebrating only women’s sports. But the company’s true mission is, fittingly, even BIGGER: Change the narrative around women’s sports and reveal the true potential of their marketability.
“In the past, if you were an athlete in girls’ and women’s sports, you didn’t have many visible role models. And you certainly didn’t have a talking sports action toy that encouraged you to use your own power and voice while training like a pro athlete,” said founder Pam Kosanke, a six-time competitor in world championships across three different sports, who is also a mom and a professional marketer. “This changes all that, and so much more.”
Sport Bigs has teamed up with three incredible women’s sports legends, including five-time WNBA champion, basketball all-star and current Minnesota Lynx assistant coach Rebekkah Brunson; professional soccer legend and current soccer commentator and analyst Lori Lindsey; and four-time world champion, multi-gold medalist and current UCLA softball head coach Lisa Fernandez, to provide the likenesses and voices of the first round of Sport Bigs. Kosanke intends for that platform to add more women’s sports heroes over time.
“As a kid, I was starved for trading cards, memorabilia or toys that looked like me,” said Kosanke. “Today you have a few special edition toys — used as one-off stunts — that come across as wimpy and barely marketed. Nothing really comes close to respecting the breadth of sizes, shapes and big-time attitudes of real athletes in women’s sports. This toy line is a first in the market and necessary for all ages to truly celebrate big athlete identities in women’s sports.”
To support its bigger goals around changing the women’s sports landscape, Sport Bigs will funnel portions of proceeds from the toys into women’s sport sponsorships, athlete compensation and additional grassroots efforts: The more toys it sells, the more athletes it can sponsor, the more women’s sports media it can invest in, and the more it can uplift women’s sports in important economic and cultural ways.
To join the movement and purchase one of the first-ever produced Sport Bigs toys, go to www.sportbigs.com.
About Sport Bigs
Sport Bigs™ are first-of-their-kind sports plush toys featuring legendary celebrity athletes in women’s sports — made for athletes who aren’t afraid to be BIG in mind, body and spirit. Sport Bigs are about more than playtime. They’re about embracing your power as an athlete, encouraging those in women’s sports to play Big, think Big, dream Big and always go Big. Started by Pam Kosanke, a multi-sport Team USA member and six-time competitor in softball, rugby and long-distance aquabike world championships, Sport Bigs is on a mission to literally change the face of sports by featuring athletes solely in women’s sports.
Originally posted on PR Newswire. Click here to go to the Press Release on PR Newswire.