Being small and beauty-obsessed is still the pervasive societal norm for anyone who’s not a boy. In fact, according to one survey of 1,000 participants, the ideal woman would stand about 5’5” and boast a 26-inch waist—about one-third less than the average woman’s waist size of nearly 38 inches.
“I see entire sections in girls’ toy aisles that look like baby centers and promote nothing but domesticity and motherhood as ‘center.’ There is simply no parallel in the boys’ toy aisle. I’m beyond frustrated by how we genderize kids for no reason.”
I’ve put a toy into the world that I hope will literally change the face of sports and open new opportunities for young women and girls. But in the spirit of “it’s the journey, not the destination,” it’s equally important to share the story of its creation to help future entrepreneurs — especially women entrepreneurs, who, frankly, are still forced to dress in the sprinkler room.
Minneapolis, Minnesota — Sport Bigs™, the newest company to disrupt the $1.25 billion U.S. plush toy industry, today announced the world’s first talking toy line dedicated to athletes in women’s sports.
It is exciting to share our very first “official” young athlete review of Sport Bigs™. We are so appreciative of the honest and passionate feedback, and love that Teraysa is already thinking about future Sport Bigs. In fact, this is the #1 piece of commentary we get from kids. They immediately start dreaming up all of the other sports and...